We created a modern, easy-to-use survey builder. The design was driven by a focus on simplicity and user efficiency. A simple page layout was designed with two fixed panels alongside the center canvas, allowing users to easily add questions and set preferences. Only task-relevant content was shown to enhance user focus. Efficiency was further enhanced through interactive question cards and flexible methods for adding questions, among other improvements.

Together with the survey builder, we introduced the concept of channels — a new mechanism to surface survey questions. Each channel consisted of attributes such as platform, audience, and styling options, allowing customers to fully configure where, to whom, when, and how their questions were shown. Customers could add as many channels as needed. This allowed them to surface a single set of questions across multiple customer touchpoints.

The first channel we launched with the new survey builder was an API channel, designed to collect feedback in closed environments such as ATMs or in-flight entertainment systems. Unlike other channels, its configuration was handled entirely on the customer’s side, outside of the Usabilla platform. This was especially valuable for customers with strict security or brand requirements.