About

I’m a Lead Product Designer with 15+ years of experience designing digital experiences at SurveyMonkey, Move, and TomTom. I specialize in balancing strategic, end-to-end platform thinking with strong design craft.

I currently work at SurveyMonkey. I’m based in Vught, the Netherlands, but have experience working with teams around the world, both remotely and in person. 

Have a look at my work and feel free to reach out if you have any questions. My CV is available on request.

Email: michel@michelvanderhoek.nl
LinkedIn: https://www.linkedin.com/in/michelvanderhoek

Experience

SurveyMonkey | Lead Product Designer
2018 - Present

  • Currently leading all foundational design initiatives across all of SurveyMonkey's products, as part of the Experience Foundations team — including the redesign of SurveyMonkey's navigation experience, as well as the homepage, with a strong focus on AI

  • Drove the creation of a new architecture for our solutions, as a member of the Solutions team

  • Led the unification of three CX platforms — GetFeedback Direct, GetFeedback Digital (Usabilla), and Console (Usabilla 2.0), as part of the CX Product Architecture team. Worked directly with senior leadership to define the new information architecture, product vision and implementation increments

  • Designed a new survey builder that replaced six existing builders, as part of a larger effort to redesign the Usabilla CX platform. I was a member of the Collect team at Usabilla, which became the GetFeedback Ask team after the company was acquired by SurveyMonkey

Move | Lead Designer
2017 - 2018

  • Led a team of 4 mobile designers (UX/UI), overseeing prospect pitches, setting the design direction for new projects, and guiding design detailing and implementation

TomTom | Senior Interaction Designer
2009 - 2017

  • Led all design efforts for the TomTom VIO, the world’s first sat nav for scooters (device and app), and for the Road Trips website, a site dedicated to discovering the world’s ultimate driving roads, as part of the global UX Drive team

  • Worked on the UX/UI of TomTom’s iOS and Android sat nav apps, as a member of the Mobile team

  • Designed the interfaces (UX/UI) for automotive technology prototypes, as sole designer on the Automotive Advanced Development team

DAF Trucks | Design for Interaction Graduate
2008 - 2009

  • Designed a handheld device to support truck drivers in their daily off-board tasks, as part of my Master’s thesis

TNO Science and Industry | Freelance Designer, Industrial Design Intern
2005

  • Created a CAD model (Rhinoceros) of an electric microcar

  • Studied the feasibility of a rental system for electric microcars